PAID CAMPAIGNS. SEO STRATEGY.

Google Shopping Ads

PRODUCTS IN VIEW.
A CLEARER SEARCH PLAN.

Useful campaign evidence. A joined-up search plan.

Google Shopping Ads can provide useful product-level evidence for an ecommerce SEO strategy. We assess Shopping activity as a starting point for website or SEO work, with priorities shaped around your catalogue, measurement and commercial goals.

Running Google Ads? Start with a review.Ads-only enquiries are welcome. We use the review to assess a pathway into website improvements or SEO; ongoing stand-alone Ads management is not offered.

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PAID INSIGHTS.
WIDER SEARCH STRATEGY.

GOOGLE ADS + SEO✳SPEND & FEES✳ACCOUNT FIT CHECK

THE STRATEGY

LEARN FROM THE DATA.
PLAN THE NEXT MOVE.

Shopping campaigns rely on accurate product information and relevant product pages. We review the available feed and Merchant Center setup, campaign results and purchase tracking, then consider what the evidence suggests for product and category-page improvements. Sales, stock and business context matter more than product clicks alone.

AGREED PRIORITIES

ADS IN CONTEXT.
SEO WITH DIRECTION.

Product information

Review the product feed, catalogue coverage and relevant Merchant Center issues within the agreed scope.

Purchase measurement

Check recorded sales and how reported outcomes relate to your actual orders and business priorities.

Ecommerce SEO alignment

Use appropriate product and category insights to prioritise useful website content and agreed organic improvements.

AN INITIAL FIT CHECK

LET'S LOOK
BEFORE WE COMMIT.

If you can arrange account access, the first five minutes of looking help us form an initial view of whether a website or SEO pathway makes sense.

This is a preliminary fit check. A fuller audit, findings and implementation scope are agreed separately.

Request an account review

SPEND & FEES

Understand the starting point.

Separate money paid to Google from management fees. Review your current campaign setup and business priorities.

ACCESS & MEASUREMENT

Check what the data can tell us.

Arrange appropriate account access through Google's invitation process. Review tracking and available campaign evidence before drawing conclusions.

SEO FIT

Discuss the joined-up opportunity.

Assess whether useful findings point towards website improvements, SEO or a more balanced marketing plan. We'll be direct about whether the engagement fits.

BEFORE WE GET STARTED

ADS + SEO.
CLEAR TERMS.

Can we enquire if we currently use Google Ads only?

Yes. An account review can be the starting point for website improvements or SEO. We will discuss the fit and a sensible transition; ongoing stand-alone Ads management is not offered.

Is the first five minutes a complete audit?

No. Once appropriate access is available, it is an initial fit check. A fuller account audit and any recommended work need an agreed scope and time.

Do we need to provide passwords?

No. Tell us whether you can arrange access. Invitations and permissions are handled separately through Google Ads; do not send passwords or authentication codes through the enquiry form.

What do Google Shopping Ads cost?

Google ad spend, management fees and SEO fees are separate costs. We review your existing spend and priorities, then confirm scope, fees and agreement terms before work starts. No particular advertising result is guaranteed.

BEYOND THE SPONSORED SPOT

PRODUCT FEEDS.
MORE THAN PAID CLICKS.

Merchant Center optimisation can support eligible free product listings as well as paid Shopping campaigns. Accurate feeds, useful product pages and appropriate product structured data help Google understand what you sell.

We review product titles and descriptions, identifiers where required, images, prices and availability, plus feed issues and consistency with the website. Shipping and returns information are checked within the agreed scope.

The opportunity includes free listings and product-rich search experiences such as visual product results and carousels. Google also lists Gemini among potential free-listing surfaces. Availability depends on eligibility, market and Google's selection; no carousel or AI appearance is guaranteed.

Do Shopping results automatically tell us which products to prioritise for SEO?

No. We combine available campaign results with stock, margins, product fit and organic research. Catalogue or feed work is scoped separately where it needs more than a campaign review.

LET'S CHECK THE FIT

YOUR CAMPAIGNS.
YOUR SEARCH STRATEGY.

For businesses considering website improvements or SEO, including those currently using Ads only.

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EXPLORE GOOGLE ADS SERVICES