Purpose and audience
Agree why the campaign is running and review targeting against the customers your business wants.
PAID CAMPAIGNS. SEO STRATEGY.
Google Display Ads
REACH WITH PURPOSE.
MEASURE WHAT MATTERS.
Useful campaign evidence. A joined-up search plan.
Google Display Ads can reach audiences beyond search results. We consider Display as part of an SEO-led engagement where it has a clear role, suitable creative and measurement that supports the wider website strategy.
Running Google Ads? Start with a review.Ads-only enquiries are welcome. We use the review to assess a pathway into website improvements or SEO; ongoing stand-alone Ads management is not offered.
PAID INSIGHTS.
WIDER SEARCH STRATEGY.
WIDER SEARCH STRATEGY.
GOOGLE ADS + SEO✳SPEND & FEES✳ACCOUNT FIT CHECK
THE STRATEGY
LEARN FROM THE DATA.
PLAN THE NEXT MOVE.
Display activity is different from someone actively searching for a service. We review the campaign objective, audience, placement information where available and the journey after the click. Findings can help improve landing pages and messaging, but Display clicks are not treated as equivalent to search demand.
AGREED PRIORITIES
ADS IN CONTEXT.
SEO WITH DIRECTION.
Creative and destination
Assess the supplied creative, message and landing page. Any new creative production is confirmed in the scope.
Quality and outcomes
Review available placement and conversion information, then connect useful findings with agreed website improvements.
AN INITIAL FIT CHECK
LET'S LOOK
BEFORE WE COMMIT.
If you can arrange account access, the first five minutes of looking help us form an initial view of whether a website or SEO pathway makes sense.
This is a preliminary fit check. A fuller audit, findings and implementation scope are agreed separately.
Request an account reviewSPEND & FEES
Understand the starting point.
Separate money paid to Google from management fees. Review your current campaign setup and business priorities.
ACCESS & MEASUREMENT
Check what the data can tell us.
Arrange appropriate account access through Google's invitation process. Review tracking and available campaign evidence before drawing conclusions.
SEO FIT
Discuss the joined-up opportunity.
Assess whether useful findings point towards website improvements, SEO or a more balanced marketing plan. We'll be direct about whether the engagement fits.
BEFORE WE GET STARTED
ADS + SEO.
CLEAR TERMS.
Can we enquire if we currently use Google Ads only?
Yes. An account review can be the starting point for website improvements or SEO. We will discuss the fit and a sensible transition; ongoing stand-alone Ads management is not offered.
Is the first five minutes a complete audit?
No. Once appropriate access is available, it is an initial fit check. A fuller account audit and any recommended work need an agreed scope and time.
Do we need to provide passwords?
No. Tell us whether you can arrange access. Invitations and permissions are handled separately through Google Ads; do not send passwords or authentication codes through the enquiry form.
What do Google Display Ads cost?
Google ad spend, management fees and SEO fees are separate costs. We review your existing spend and priorities, then confirm scope, fees and agreement terms before work starts. No particular advertising result is guaranteed.
Are Display campaigns the same as Search campaigns?
No. They reach people in different contexts and need different expectations. We assess Display against its agreed purpose, with separate reporting for paid search, Display and organic performance.
LET'S CHECK THE FIT
YOUR CAMPAIGNS.
YOUR SEARCH STRATEGY.
For businesses considering website improvements or SEO, including those currently using Ads only.
EXPLORE GOOGLE ADS SERVICES
All Google Ads locations & services