Search intent and scope
Review campaign structure, available search terms, location settings and the services your business actually offers.
PAID CAMPAIGNS. SEO STRATEGY.
Google Search Ads
SEARCH WITH INTENT.
PLAN WITH EVIDENCE.
Useful campaign evidence. A joined-up search plan.
Google Search Ads can help test the services, messages and landing pages that bring useful enquiries. We review Search campaigns as a starting point for website improvements or SEO, using available campaign evidence to inform the wider search strategy.
Running Google Ads? Start with a review.Ads-only enquiries are welcome. We use the review to assess a pathway into website improvements or SEO; ongoing stand-alone Ads management is not offered.
PAID INSIGHTS.
WIDER SEARCH STRATEGY.
WIDER SEARCH STRATEGY.
GOOGLE ADS + SEO✳SPEND & FEES✳ACCOUNT FIT CHECK
THE STRATEGY
LEARN FROM THE DATA.
PLAN THE NEXT MOVE.
A click is only a starting point. We review available search-term data, enquiry tracking, landing pages and the work your business wants to attract. Those findings help prioritise useful SEO service pages and content while paid and organic performance are assessed separately.
AGREED PRIORITIES
ADS IN CONTEXT.
SEO WITH DIRECTION.
Enquiry quality
Check what is counted as a conversion and compare reported actions with your team's feedback about useful leads.
Landing-page direction
Connect the ad message with the relevant service page, then use the findings to shape agreed SEO improvements.
AN INITIAL FIT CHECK
LET'S LOOK
BEFORE WE COMMIT.
If you can arrange account access, the first five minutes of looking help us form an initial view of whether a website or SEO pathway makes sense.
This is a preliminary fit check. A fuller audit, findings and implementation scope are agreed separately.
Request an account reviewSPEND & FEES
Understand the starting point.
Separate money paid to Google from management fees. Review your current campaign setup and business priorities.
ACCESS & MEASUREMENT
Check what the data can tell us.
Arrange appropriate account access through Google's invitation process. Review tracking and available campaign evidence before drawing conclusions.
SEO FIT
Discuss the joined-up opportunity.
Assess whether useful findings point towards website improvements, SEO or a more balanced marketing plan. We'll be direct about whether the engagement fits.
BEFORE WE GET STARTED
ADS + SEO.
CLEAR TERMS.
Can we enquire if we currently use Google Ads only?
Yes. An account review can be the starting point for website improvements or SEO. We will discuss the fit and a sensible transition; ongoing stand-alone Ads management is not offered.
Is the first five minutes a complete audit?
No. Once appropriate access is available, it is an initial fit check. A fuller account audit and any recommended work need an agreed scope and time.
Do we need to provide passwords?
No. Tell us whether you can arrange access. Invitations and permissions are handled separately through Google Ads; do not send passwords or authentication codes through the enquiry form.
What do Google Search Ads cost?
Google ad spend, management fees and SEO fees are separate costs. We review your existing spend and priorities, then confirm scope, fees and agreement terms before work starts. No particular advertising result is guaranteed.
Will every paid search term become an SEO target?
No. We review available data in context, including demand, business fit and enquiry quality. The SEO plan also uses organic research; paid campaign results are one source of evidence.
LET'S CHECK THE FIT
YOUR CAMPAIGNS.
YOUR SEARCH STRATEGY.
For businesses considering website improvements or SEO, including those currently using Ads only.
EXPLORE GOOGLE ADS SERVICES
All Google Ads locations & services