Check the measurement.
Review calls, submitted forms and booking actions where tracking is available. Compare recorded conversions with your team’s feedback on suitable enquiries.
Review whether paid traffic brings roofing work you can actually quote and deliver.
Separate repairs from replacements and check whether broad roof searches are spending money on unrelated services.
Check location settings against the areas you genuinely service and enquiries your team can handle.
Explore Google Search AdsReview calls, submitted forms and booking actions where tracking is available. Compare recorded conversions with your team’s feedback on suitable enquiries.
Use roof-type pages with project photos and an assessment enquiry route.
Speak with Mad Hat Media to connect the account findings with practical website or SEO priorities. A fuller audit and implementation scope are agreed separately.
Ads-only enquiries are welcome. We start with an account review to assess a pathway into website improvements or SEO. Ongoing standalone Google Ads management is not offered.