Our Team

Beate - Owner

Beate Ruuck - Mad Hat MediaBeate Ruuck is the founder of Mad Hat Media, a boutique digital marketing agency based in Perth, Western Australia.

After completing a two-year apprenticeship as Commercial Media Assistant and obtaining a Bachelor of Arts in Media and Information in Hamburg, Germany, Beate moved to Fremantle, Western Australia in 2010 and founded Mad Hat Media.

In order to grow the business and offer more digital services, such as hosting and IT services, Mad Hat Media merged with Host One in 2019. Beate continues to work actively in the business.

Beate is an experienced project manager and online marketer and has worked with some of Germany’s largest publishing houses such as ‘Springer Verlag’ and the ‘Madsack’ & ‘WAZ media group’ joint venture ‘The Media Lab’.

In Australia, Beate offers consulting and online marketing services to large companies including major WA universities, leading freight forwarders and Government Health Care providers but her real passion is the hands-on development of online marketing strategies for small to medium businesses and start-ups.

Beate specialises in online marketing and tailors individual marketing campaigns to suit her clients’ specific needs. Her online marketing campaigns utilise tools such as websites, social media activities (Facebook, Twitter, LinkedIn), location-based marketing and paid options (AdWords, affiliate marketing) to create the highest impact for the client.

Beate is passionate about what she does and subsequently motivates her clients into positive action. Beate and the team at Mad Hat Media deliver outstanding services on time and within budget.

Trust is a key factor in a business relationship for Beate and she achieves this with transparent work structures and constant communication with her clients.

Beate works with Host One‘s team of in-house designers, web- and software developers and copy writers to deliver outstanding services such as:

Besides that, Beate is a business and marketing lecturer as South Metro TAFE and lectures at the Murdoch and Bentley campuses.

Email or call us on 08 9200 4930 to discuss your marketing needs and how we can help you!

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