Mad Hat Media is a performance-focused SEO agency in Melbourne, helping businesses cut through noise, outrank competitors, and build long-term visibility across Google Search, local results, ecommerce SERPs, and emerging AI-driven search experiences.
SEO in Melbourne is highly competitive — and generic strategies don’t last. Sustainable results come from clear intent targeting, topical authority, technical precision, and trust signals Google actually respects.
That’s where Mad Hat Media delivers.
Search has changed. Rankings are no longer driven by keywords alone — they’re driven by entities, context, authority, and consistency.
As a data-led Melbourne SEO agency, our strategies focus on:
We don’t chase trends. We build SEO foundations that compound over time.
If your business services Melbourne customers, Local SEO is one of the highest-ROI channels available.
We help Melbourne businesses improve visibility through:
Local SEO isn’t about shortcuts — it’s about proving relevance, proximity, and credibility at scale.
Traffic without conversions is meaningless.
Our Ecommerce SEO strategies are designed to improve:
Whether you’re running Shopify, WooCommerce, or a custom platform, we build SEO systems that scale with inventory and demand.
Content works best when it’s structured with intent.
Our Content Marketing approach focuses on:
This allows us to build topical authority signals that lift entire sections of a website — not just individual pages.
Strong SEO performance starts with strong on-page fundamentals.
Our On Page SEO process includes:
We optimise pages to make Google’s job easier — and users’ experience better.
Links still matter — but quality, context, and relevance matter more.
Our Off Page SEO strategies focus on:
No shortcuts. No spam. Just clean authority building that survives algorithm updates.
Your Google Business Profile is often the first interaction a Melbourne customer has with your brand.
We optimise GBP listings to improve:
When done correctly, GBP optimisation becomes one of the most powerful assets in local SEO.
In competitive Melbourne industries, ranking single pages isn’t enough.
We build topical authority frameworks through:
This approach allows brands to break through ranking ceilings and stay there.
Search visibility is increasingly influenced by AI-driven results, including Google AI Overviews (AIO).
Mad Hat Media actively optimises for:
If your brand isn’t optimised for AI-powered search, you’re already behind.
SEO works best when supported by paid search data.
Our Google Ads setup and management services help:
This combined approach leads to faster insights and stronger long-term ROI.
✔ Melbourne-focused SEO strategy
✔ AI-aware, future-proof optimisation
✔ Transparent execution — no fluff
✔ Long-term authority building
✔ SEO that evolves with Google
Mad Hat Media works with businesses that understand SEO is a strategic investment, not a short-term gamble.
“SEO isn’t about chasing algorithms — it’s about building relevance, authority, and trust at scale.”
“When search evolves, the foundations you build today determine who still ranks tomorrow.”