Mad Hat Media is a performance-driven SEO agency in Brisbane, helping businesses improve visibility across Google Search, local results, ecommerce platforms, and AI-powered search experiences.
Brisbane is a fast-growing market — and with growth comes competition. Sustainable SEO success here requires structure, intent alignment, and long-term authority, not reactive tactics.
Modern SEO is driven by context, entities, and credibility.
As a data-led Brisbane SEO agency, our strategies focus on:
Intent-based keyword frameworks
Topical authority development
On-page and technical clarity
AI-aware content optimisation
Sustainable growth systems
We build SEO that compounds over time, not fades after updates.
For service-based businesses, Local SEO is critical in Brisbane’s competitive landscape.
We improve local visibility through:
Google Business Profile optimisation
Brisbane suburb targeting
Location-based landing pages
Citation and NAP consistency
Review strategy and engagement
Local SEO works best when relevance and trust are built methodically.
Our Ecommerce SEO strategies focus on:
Product and category optimisation
Intent-driven content structure
Organic shopping visibility
Product schema and feed optimisation
Conversion-focused UX alignment
This ensures ecommerce traffic turns into measurable revenue.
Our Content Marketing strategies include:
Topic clusters and semantic SEO
People Also Ask optimisation
Authority-led long-form content
Supporting informational assets
AI-assisted research with human oversight
This approach positions Brisbane businesses as trusted sources, not just competitors.
We deliver both On Page SEO and Off Page SEO that support long-term growth, covering structure, internal linking, authority signals, and clean external trust building.
We actively optimise Brisbane businesses for AI-powered search, including Google AI Overviews (AIO), ensuring visibility beyond traditional rankings.
“Search rewards brands that demonstrate clarity, consistency, and credibility.”
“SEO isn’t about gaming systems — it’s about becoming the obvious answer.”