Not-for-profit Website Design: Urban Tucker Woman

Urban Tucker Woman - not-for-profit website design Perth | Mad Hat MediaUrban Tucker Woman – Not-for-profit Website Design

The Client: Caroline and Kate are the founders of Urban Tucker Woman. In 2012 they started an initiative in which community members are sharing their excess produce with neighbours and friends – all contributing to reducing the huge waste of food in our world.

Urban Tucker Woman stands for ‘finding and sharing food sources in your city’:

There is an amazing amount of food grown all over the city in backyards, vacant blocks, and on public land. This is a fantastic resource that sadly gets wasted. People either grow too much food or are not really sure what to do with it. If you find yourself in this situation, or just want to learn to be more resourceful in finding free food, follow Urban Tucker Woman on our city adventures to find luscious fresh food and connect with neighbours and locals.

The Challenge: Caroline and Kate tried creating their own website on Using a free theme and overseas based designers and developers, they set out to have a neat looking logo, style and website created. Soon they became overwhelmed with the tasks of dealing with overseas contractors and learning and managing a complex website.

Not-For-Profit Website Design: Urban Tucker Woman

Before & After:

urbantuckerwoman Finding and sharing food sources in your city

Urban Tucker Woman — Finding and sharing food sources in your city

The Goal: Caroline got in touch with Mad Hat Media to talk about creating a fresh WordPress website that would be easy to use, easy to maintain and easy to extend.
The website was to highlight:

  • Adventures – news about urban tucker
  • Tools – tips & tricks for harvesting urban tucker
  • Events – an event calendar for Urban Tucker Woman
  • Recipes – recipes using fresh produce
  • Stories – experiences of community members

All this was to be set up in the most engaging and quirky manner to keep readers informed and engage community members to join the Urban Tucker Adventure.

The Outcome:

Mad Hat Media created a new logo using icons representing Australia and bush tucker. We also picked a different font that would represent Caroline and her idea better.  In the end, Mad Hat Media delivered a fresh and friendly looking not-for-profit website, highlighting what the Urban Tucker Woman initiative is all about.

The training Mad Hat Media provided, enables Kate and Caroline to maintaining the website independently. Both are posting regular updates, such as photo stories and videos from YouTube to their website.

The social media connection makes it easy for blog posts to be published on their Facebook account.

Their next goal is to create a classifieds section on their website, enabling community members to get in touch with each other and give away, swap and sell excess produce.

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