Focus on suitable matters
Prioritise the practice areas and client types your firm wants to grow rather than broad legal traffic.
SEO FOR LAW FIRMS · AUSTRALIA
Lawyer SEO
THE RIGHT SEARCH.
THE RIGHT ENQUIRY.
Help prospective clients find the legal services your firm offers.
Lawyer SEO starts with your practice areas and the matters you want to attract. We make those services easier to discover, with clear information about your team and how a first consultation works.
✓ Tailored priorities ✓ Strategy + implementation
YOUR BUSINESS.
YOUR GAME PLAN.
YOUR GAME PLAN.
LAWYER SEO✳LOCAL SEARCH✳CLEARER ENQUIRIES✳90-DAY PLAN
01 / YOUR INDUSTRY. YOUR PRIORITIES.
Give each practice area a clear purpose.
Someone looking for a family lawyer has different questions from a business seeking commercial advice. We structure your service pages around your firm's actual practice areas, then connect them with relevant lawyer profiles and consultation information. Your solicitors review legal content so it reflects your services and jurisdiction.
Practice-area pagesLawyer profilesOffice locationsConsultation pathways
02 / THE WORK THAT MATTERS
A PLAN THAT FITS
YOUR BUSINESS.
Explain the engagement
Make office details, consultation options and the initial enquiry process clear.
Support informed enquiries
Create concise, solicitor-reviewed service information and link it to the lawyers handling that work.
03 / STRATEGY + IMPLEMENTATION
90 DAYS.
REAL PRIORITIES.
We develop and implement the agreed SEO roadmap for law firms. The starting point, competition and monthly scope shape the work.
Tell us about your businessMonthly SEO · Minimum 90-day service level agreement.
DAYS 1–30
Find the priorities.
Review practice areas, location competition and enquiry quality. Audit the content and agree solicitor review priorities.
DAYS 31–60
Put the plan to work.
Improve key legal service pages, lawyer profiles and local visibility. Resolve priority technical issues.
DAYS 61–90
Measure and refine.
Review relevant consultation enquiries and search queries. Refine the next content topics with your legal team.
04 / SEE WHAT'S MOVING
MEASURE THE
USEFUL STUFF.
Agreed keyword tracking, Google Search Console and Google Analytics 4 help connect search visibility with website actions. We report on meaningful changes and the next priorities.
Calls, form submissions or booking clicks are measured where tracking can be configured. Your team's feedback helps distinguish a useful enquiry from an unsuitable one.
BEFORE WE GET STARTED
A FEW
FAIR QUESTIONS.
Do you publish legal advice without our review?
No. Your firm approves legal explanations and practice-area content before publication. We improve the structure and visibility of that material and the route into a consultation.
Can you work with our existing website?
Yes. We review the website first and recommend the most useful improvements. A rebuild is a separate decision and quote, rather than a requirement of the SEO plan.
What does lawyer seo cost?
We quote your monthly plan after reviewing your website, market and priorities. The quote sets out the work, fee and minimum 90-day service level agreement. Any website design fee is shown separately.
What can we expect in the first 90 days?
Research, agreed implementation and a review of progress. Rankings and enquiries depend on your starting position and market; 90 days is the initial working period, not a guarantee of a particular result.
LET'S MAKE A PLAN
LAWYER SEO.
WITH A LITTLE MAD HAT.
Tell us your services, location and goals. We'll discuss the priorities and a scope that fits.
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