Websites for Restaurants and Caterers in Perth

The Client: Olé Paella Catering

Olé Paella Catering is Perth’s leading paella and tapas catering company. Founded in 2010, they are known for their high quality of food, outstanding customer service and competitive pricing. Olé Paella Catering specialise in paella catering for events, parties, corporate functions and community events in Perth and Western Australia.

The Problem:

The business owner, Brad Lamb, was incredibly busy working ‘in’ the business and was pressed for time to have his website or other marketing material updated. Olé Paella Catering’s old website was a static website, not easy to edit and not mobile responsive. Print media such as flyers and business cards looked dated and had outdated information on them.

Brad Lamb & his team needed the website to be easily editable and to showcase menu options, equipment hire, events and photos. Print media needed a refresh and update of information.

Direct issues with the website were:

  • Old
  • Static website
  • Not mobile responsive
  • Didn’t display actual range of services
  • Hard to update
  • Didn’t generate business
  • No lead generation capability
  • Good search engine rankings that needed to be kept

Direct issues with business cards and flyers were:

  • Out of date contact details
  • Aged layout
  • Missing information

The Plan:

To rebuild the website into a mobile responsive, easy to edit website with good search engine ranking, displaying events, menus and other services.

To freshen up business cards and flyers to reflect Olé Paella Caterings experience and position them as leading paella caterer in Perth.

Mad Hat Media creates Websites for Restaurants and Caterers in Perth

By using our experience in building websites for restaurants and the hospitality industry, we were able to identify exactly the features required to modernise the website and convert it into a credible, informative and industry leading website generating leads and bookings online.

With our team of skilled designers we were able to generate eye-catching business cards and flyers, representing the high standards of food and service Olé Paella Catering offers to their clients.

The Outcome:

The online marketing and website development process was a great success with these direct outcomes:

  • Modern, crisp, clean new website
  • Mobile responsive and interactive
  • Showcase of the full range of services and menus
  • Easy to manage content and update photos and events
  • Email newsletter sign up
  • Detailed booking & contact form
  • Increased traffic from search engines
  • Social media connections

The Web Results:

Statistics – the statistics below don’t mean business success, it is simply an internet yardstick and the worlds online view of a website evolvement and improvement.

Ole Paella website statistics

 

 

 

July 2015

  • Search Engine Traffic: 1,056 users visited the website
  • Newsletter subscriptions: 565 subscribers

February 2015

  • Search Engine Traffic: 623 users visited the website
  • Newsletter subscriptions: 234 subscribers
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