Training for Growth – Lead generating WordPress Websites

Diana Simich - Training for GrowthThe Client: Diana Simich, owner of Training for Growth, is a communications and customer relationship trainer based in Perth, WA.Over the past 15 years Diana has shared her passion for customer service and sales with sales teams in New Zealand and Australia and increased revenue for all businesses she’s worked with.

The Problem: Diana had engaged a website developer to create a logo and a website to refresh her business image but the result was a stale looking, static website that did not engage nor create any leads for her business.

Diana’s old website was not registered with any search engines and thus was pretty much invisible to anyone.

Lead Generating WordPress Websites Perth


The Goal: To relaunch the Training for Growth website with a positioning that expresses the specialities of Diana’s business:

  • Sales workshops for Start Ups
  • Customer Service Training
  • Communication Skills
  • Leadership development

All this was to be set up in the most engaging manner to generate leads and set Training for Growth apart from competitors.

The Outcome: Mad Hat Media delivered an innovative, fresh looking website, highlighting Diana’s personality and skill set as main focus of the website.

Training for GrowthThe website content was written by our copy writer with search engine optimisation in mind. Unique web design sets Training for Growth apart from large training organisations. Embedded videos, testimonials and a newsletter sign up create interactivity and an email database to market to. WordPress as content management system allows Diana to edit and add to her lead generating WordPress website as her business grows. Basic search engine optimisation sees Training for Growth rank high on Google for focus keywords such as:

  • Sales training Perth
  • Customer service training Perth
  • Customised sales training
  • Leadership development Perth

The Client Feedback:

“Beate is very personable and takes great interest in both yourself and your business. From this she is able to create a clean, fresh, modern, up to date website that also reflects you and your personality.
Beate is very organised and great at explaining what she requires to make the job move quicker. She is also able to provide extra guidance with regards to social media and what work well to complement and build relationships with your target market. I highly recommend Beate for websites, social media and marketing.”

– Diana Simich, Training for Growth

Before & After

old-website  Training for Growth - Business Training Perth - Sales Training - Customer Service Training - Leadership Development - Corporate Coaching & Training 2015-01-21 11-22-51

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